Whilst social media is important, the value of a well-timed email newsletter can still pack a marketing punch.
People who are willing to part with their email are more likely to be an engaged with your brand.
A well-placed email newsletter or marketing campaign can often turn lukewarm leads into red hot customers ready to buy your product or service.
But writing a well-crafted email takes skill.
Stand out in the inbox
We all know how many emails fill your inbox each day. All that stands between your business and the trash button is one line of copy. A mere 50 or so characters that need to stand out and make your email stand a chance.
A good subject line is vital, but it needs to be backed up by killer content. Copy that makes readers want to read on, and more importantly click and perform the desired action.
Over the years I have developed email campaigns with open rates averaging more than double industry standards.
By hiring an experienced email copywriter you get:
- Concept development
- A click-worthy subject line
- Advice on length and frequency
- Enticing call to actions
- Lead nurturing, engagement and conversions
Email remains a low cost, extremely effective way to build relationships and drive conversions.